April 23, 2013

Western National Insurance Group Fills New Role of Chief Experience Officer

(Minneapolis, Minn.) Western National Insurance Group today announced that Mara Bain has been selected to fill the group’s newly created role of Chief Experience Officer. This role, reporting directly to the Chief Executive Officer, will be responsible for providing a comprehensive view of the customer (agents and policyholders) and the implementation of a coordinated customer strategy that maximizes acquisition, retention, and profitability.

“Western National, with its Relationship Company tagline, is already a customer-focused company, but this new role will seek to take what we do for our agents and policyholders to a whole new level,” said Stuart Henderson, President and Chief Executive Officer. “Mara’s energy and innovative, results-oriented approach will push us to new heights in service in the years to come.”

Bain joined Western National as Controller in May 2012, and she has prior insurance company experience at Great Northwest Insurance Company and Austin Mutual Insurance Company, as well as eight years of public accounting (including work with a Fortune 50 health insurer). She graduated from the University of New Mexico with B.A. in Business Administration and is a Certified Public Accountant.

Western National Insurance Group, headquartered in Edina, Minn., is a super-regional group of seven active property-and-casualty insurance companies serving individuals, families, and businesses in 17 states in the Midwestern, Northwestern, and Southwestern U.S. The group distributes its products exclusively through independent insurance agents.

For further information, please contact:

Steve Norman, M.A., AIT*
Director of Communications
(952) 921–5680 or (800) 862–6070 Ext. 7680
* Associate in Information Technology (AICPCU-IIA)

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